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Advertising / (Record no. 4574)

MARC details
000 -LEADER
fixed length control field	00665nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141103b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0324006616
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	CIR 659.1 Og35 2000
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	O'Guinn, Thomas C.
245 ## - TITLE STATEMENT
Title	Advertising /
Statement of responsibility, etc.	Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
250 ## - EDITION STATEMENT
Edition statement	2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	USA :
Name of publisher, distributor, etc.	South- Western College Publishing,
Date of publication, distribution, etc.	2000.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxvii, 694 pages :
Other physical details	colored illustrations ;
Dimensions	28 cm.
500 ## - GENERAL NOTE
General note	Includes glossary, and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising media planning.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Allen, Chris T.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Semenik, Richard J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification				Olivarez College Tagaytay	Olivarez College Tagaytay	On Display	11/03/2014		CIR 659.1 0g35 2000	3607	07/04/2023	1	11/03/2014	Books