Strategic marketing / (Record no. 468)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131129b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071250158 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | CIR 658.802 C898s 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens, Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 726 pages : |
| Other physical details | black and white illustrations ; |
| Dimensions | 26 cm., |
| Type of unit | paperback. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Olivarez College Tagaytay | Olivarez College Tagaytay | On Display | 11/29/2013 | 4 | 4 | CIR 658.802 C898s 2006 | 6081 | 01/04/2023 | 09/07/2022 | 11/29/2013 | Books |