OLIVAREZ COLLEGE TAGAYTAY
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Manager's guide to marketing, advertising, and publicity / (Record no. 471)

MARC details
000 -LEADER
fixed length control field 00527nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131129b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978007167962
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CIR 658.8 C157m 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Callen, Barry.
245 ## - TITLE STATEMENT
Title Manager's guide to marketing, advertising, and publicity /
Statement of responsibility, etc. Barry Callen.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 250 pages :
Other physical details black and white illustrations ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification       Olivarez College Tagaytay Olivarez College Tagaytay On Display 11/29/2013   CIR 658.8 C157 2010 6939 07/04/2023 11/29/2013 Books