Essentials of marketing : (Record no. 7494)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00701nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181211b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072894822 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | SHS CIR 658.8 P42e 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D., Jr. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc. | William D. Perreault, E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston Burr Ridge : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 592 pages : |
| Other physical details | colored illustrations ; |
| Dimensions | 28 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin/McGraw-Hill series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome (Edmund Jerome). |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Olivarez College Tagaytay | Olivarez College Tagaytay | On Display | 12/11/2018 | SHS CIR 658.8 P42e 2000 | SH0474 | 07/04/2023 | 1 | 12/11/2018 | Books |