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Consumer behavior and marketing strategy / (Record no. 7496)

MARC details
000 -LEADER
fixed length control field 00617nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181211b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256261903
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number SHS CIR 658.8342 P44c 1999
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 ## - TITLE STATEMENT
Title Consumer behavior and marketing strategy /
Statement of responsibility, etc. J. Paul Peter, Jerry C. Olson.
250 ## - EDITION STATEMENT
Edition statement 5th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston Burr Ridge :
Name of publisher, distributor, etc. Irwin/Mc Graw-Hill,
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent 545 pages :
Other physical details colored illustrations ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes glossary, and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Olivarez College Tagaytay Olivarez College Tagaytay On Display 12/11/2018   SHS CIR 658.8342 P44c 1999 SH0467 07/04/2023 1 12/11/2018 Books