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Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 7852)

MARC details
000 -LEADER
fixed length control field 00746nam a22002177a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191024b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814846875
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CIR 658.42 An26a 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Andrews, J. Craig.
245 ## - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications /
Statement of responsibility, etc. J. Craig Andrews, Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 10th Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Cengage Learning Asia Pte Ltd.,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent iv, 635 pages :
Other physical details black and white illustrations ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Olivarez College Tagaytay Olivarez College Tagaytay New Materials Shelf 10/21/2019 865.30   CIR 658.42 An26a 2019 8980 07/04/2023 1 865.30 10/24/2019 Books