Using data to optimize marketing and sales strategies / (Record no. 9912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01225nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241028093817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241028b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Qualifying information | 0221-8448 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OCT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dhana, Fidel |
| 240 ## - UNIFORM TITLE | |
| Uniform title | Journal of Accountancy / |
| Medium | September 2024 |
| 245 ## - TITLE STATEMENT | |
| Title | Using data to optimize marketing and sales strategies / |
| Statement of responsibility, etc. | Fidel Dhana |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Durham, NC : |
| Name of publisher, distributor, etc. | AICPA & CIMA , |
| Date of publication, distribution, etc. | 2024- |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol 238 (3) Pages 40-46 : |
| Other physical details | illustrations , |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain customers relative to their purchases. Understanding customer acquisition cost (CAC), customer lifetime value (LTV), and their interdependent relationship is pivotal for strategic business planning. Accountants and finance professionals willing to access and compute the data can gain actionable insights to optimize marketing and sales strategies and guide the business toward greater profitability and growth. But common challenges and potential pitfalls lurk along the way. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate finance |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Continuing Resources |
| Suppress in OPAC | No |
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