I. ABSTRACT

Many researchers and practitioners have applied the concept of career readiness to their respective
fields. Despite the importance of career readiness skills for marketing students, there is a lack of
comprehensive research that examines different types of career readiness skills in marketing. By
conducting this study, the researchers intend to delve into the nuanced experiences of graduates,
specifically exploring how their acquired marketing knowledge directly translates into job-related
competencies. The participants are BSBA graduates at Olivarez College Tagaytay majoring in
Marketing Management. The method of finding patterns used within qualitative data is called
thematic analysis, according to Braun & Clarke (2006). It is the first qualitative method to be
studied because it offers fundamental abilities that help do a wide range of other analyses. The
flexibility of learning and teaching work is a significant advantage because it is not tied to any
specific theory or perspective. A look at the career choices of people in different age groups can
be obtained from the statistics. Notably, twenty percent of people in late adulthood work in roles
related to communication and work in occupations centered around operations. On the other hand,
a third of the younger generation of early adulthood prefers jobs that include providing services.
Fascinatingly, there is a clear tendency among those in the mid-adulthood range: half want to work
in the service industry. These findings reveal how age also influences career choices, how
marketing knowledge is practically applied, how skills match job requirements, and how this
affects job readiness for marketing graduates.