I. ABSTRACT

Tourism helps a country's overall growth, brand value, image, and identity. The Department
of Tourism has established recommendations for accommodation establishments that reflect
the "new normal" in response to the widespread spread of the coronavirus disease 2019
(Covid-19). The Safety Seal Certification is a voluntary certification program that certifies
that a business complies with the government's minimal public health criteria which uses or
integrates its contact tracing with StaySafe.ph. Throughout this view, the researchers
determined the Impacts of Sustaining the Safety Seal in Tagaytay Country Hotel. It sought
answers to the following questions (1) how does Tagaytay Country Hotel sustain their safety
seal? (2) What is the impact of sustaining a safety seal in terms of (a) Finance, (b) Operations,
(c) Human Resource Development (3) What are the challenges faced by Tagaytay Country
Hotel in sustaining their Safety seal? (4) How does Tagaytay Country Hotel cope with their
challenges (5) what continuous quality improvement plan can be proposed based on the
findings of the study? The researchers used non-probability sampling - purposive sampling.
Non-probability sampling is a sampling approach in which the possibility of any person being
selected for a sample cannot be calculated. The instruments used are in-depth interview,
observation, and document analysis with informed consent. The in-depth interview,
observation, and document analysis identified the coping strategies of Tagaytay Country
Hotel while sustaining the Safety Seal amidst the new normal. The researcher utilized a set of
survey questionnaires to obtain relevant information. The questionnaires were administered
during scheduled interviews, with questions asked by the interviewer and answered by the
participants. Based on the results, all participants identified themselves with the "Impacts of
Sustaining the Safety Seal in Tagaytay Country Hotel" and shared their coping strategies in
implementing new normal policies in accordance with DOH rules and regulations. The study
discovered a significant linear relationship between sustaining the safety seal in the hotel and
the strategies employed to adapt to the new normal. The COVID-19 pandemic was a
significant concern for both the hotel's guests and employees. As a result, the study proposes
a health awareness program to increase awareness of new policies and procedures that align
with the new normal and assess the impacts of sustaining the safety seal in Tagaytay Country
Hotel.