I. ABSTRACT

Consumer buying behavior is the overall attitudes, preferences, intentions, and decisions of the
consumers when purchasing a product or service (Grimsley, 2015). This study explored the
impact of CoViD-19 pandemic on the buying behavior of consumers in terms of personal,
psychological, social, economic and cultural. This study has been motivated by the realization
that there are few local studies about the impact of pandemic on the consumer buying behavior.
Thus, it is imperative that the questions that the researchers wanted to have answers should be
identified and addressed. Data were collected through a validated 25-item web-survey using
Google Forms. The researchers selected grade 12 ABM students’ mothers as respondents to
observe and showcase the impact of the CoViD-19 pandemic on their buying behavior as
consumers. The researchers used the Stratified Sampling Technique that acquired 108
respondents that had been derived using the Slovin’s formula. Since there were 3 sections for the
grade 12 ABM strand, each section had 36 respondents that participated in the study. This study
showed that CoViD-19 has a great impact on the buying behavior of consumers in terms of
personal, psychological, social, economic and cultural aspects. Results show that the consumer
buying behavior in terms of economic aspect has been the most impactful while the
psychological aspect has been least impactful. Thus, the respondents’ buying behavior was
mainly influenced by many economical factors. The researchers recommended the mothers to
control their allocated budget and maximize the usefulness of their financial resources