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Fundamentals of marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Material type:
TextPublication details: Singapore : Pearson Education South Asia Pte. Ltd., c2006.Edition: 4th editionDescription: xxiv, 932 pages : black and white illustrations ; 25 cmISBN: - 9789810699925
- CIR 647.940688 K874f 2006
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Olivarez College Tagaytay On Display | CIR | CIR 647.940688 K874f 2006 c.2 (Browse shelf(Opens below)) | 2 | Available | 5580 | |
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Olivarez College Tagaytay On Display | CIR | CIR 647.940688 K874f 2006 c.1 (Browse shelf(Opens below)) | 1 | Available | 5579 |
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| CIR 647.940685 M595s 2008 Service quality management in hospitality and tourism / | CIR 647.940685 Sh23b 2018 Basic of tourism products and services management / | CIR 647.940688 K874f 2006 c.1 Fundamentals of marketing for hospitality and tourism / | CIR 647.940688 K874f 2006 c.2 Fundamentals of marketing for hospitality and tourism / | CIR 647.940688 K87m 2003 c.1 Marketing for hospitality and tourism / | CIR 647.940688 K87m 2003 c.2 Marketing for hospitality and tourism / | CIR 647.940698 G28s 2009 A survival guide for hotel professionals / |
Includes glossary, and index.
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