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Essentials of marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.
Material type:
TextPublication details: Singapore : Thompson Learning Asia, 2001.Edition: 2nd editionDescription: xxvii, 579 pages : black and white illustrations ; 25 cm., paperbackISBN: - 9812403132
- CIR 658.8 L218 2001
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Olivarez College Tagaytay On Display | CIR | CIR 658.8 L218 2001 (Browse shelf(Opens below)) | Available | 4082 |
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| CIR 658.8 J42 1998 c.1 Marketing on budget / | CIR 658.8 J42 1998 c.2 Marketing on budget / | CIR 658.8 K87 2009 Marketing management / | CIR 658.8 L218 2001 Essentials of marketing / | CIR 658.8 L218 2002 Marketing / | CIR 658.8 L898s 2007 Services marketing : people, technology, strategy / | CIR 658.8 L911 2004 Services marketing : a managerial perspective / |
Includes glossary and index.
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