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Magic numbers for consumer marketing : key measures to evaluate marketing success / John Davis.
Material type:
TextPublication details: Singapore : John Wiley & Sons, Inc., 2005.Description: vii, 309 pages : black and white illustrations ; 26 cm., hardboundISBN: - 9780470821626
- CIR 658.8 D262 2005
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Olivarez College Tagaytay On Display | CIR | CIR 658.8 D262 2005 (Browse shelf(Opens below)) | Available | 5516 |
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| CIR 658.8 B724 2006 Contemporary marketing / | CIR 658.8 C157 2010 Manager's guide to marketing, advertising, and publicity / | CIR 658.8 C886 2000 International marketing research / | CIR 658.8 D262 2005 Magic numbers for consumer marketing : key measures to evaluate marketing success / | CIR 658.8 F413m 2015 Marketing strategy : text and cases / | CIR 658.8 H339 1999 Harvard business review on brand management. | CIR 658.8 Ia1m 2016 c.2 Marketing management / |
Includes appendix, and index.
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