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The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden.

By: Nagle, Thomas TMaterial type: TextTextPublication details: New Jersey : Pearson Education, Inc., 2002Edition: 3rd editionDescription: xvi, 398 pages : colored llustrations ; 23 cmISBN: 01306248xSubject(s): Pricing | Marketing -- Decision makingDDC classification: CIR 658.816 N149 2002
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CIR CIR 658.816 N149 2002 (Browse shelf (Opens below)) 1 Available 2441

Includes bibliographical references, and indexes.

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