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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.

By: Contributor(s): Material type: TextTextPublication details: Massachusetts : Harvard Business School Press, c2005.Description: xv, 240 pages : black and white illustrations ; 24 cm., hardboundISBN:
  • 9781591396192
Subject(s): DDC classification:
  • CIR 658.802 K49b 2005
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