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The one to one field book : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, Bob Dorf.
Material type:
TextPublication details: New York : Dell Publishing Company, 1999.Description: xxiv, 405 pages : black and white illustrtions ; 23 cm., paperbackISBN: - 981412608x
- CIR 658.8 P424 1999
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Olivarez College Tagaytay On Display | CIR | CIR 658.8 P424 1999 (Browse shelf(Opens below)) | Available | 4064 |
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| CIR 658.8 L911 2004 Services marketing : a managerial perspective / | CIR 658.8 M345 2006 Marketing / | CIR 658.8 M934 2010 Strategic marketing management : a business process approach / | CIR 658.8 P424 1999 The one to one field book : the complete toolkit for implementing a 1 to 1 marketing program / | CIR 658.8 P441m 2013 Marketing management : knowledge and skills / | CIR 658.8 P454e 2006 Essentials of marketing : a global-managerial approach / | CIR 658.8 P957 2009 Priciples of marketing : a global perspective / |
Includes appendix, and index.
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