Olivares College Tagaytaty catalog › Details for: Services marketing : people, technology, strategy /

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, ChristopherContributor(s): Wirtz, JochenMaterial type: Text

TextPublication details: Singapore : Pearson Education South Asia Pte Ltd., 2008Edition: 6th editionDescription: xx, 648 pages : black and white illustrations ; 25 cm., paperbackISBN: 9789810698959Subject(s): Marketing -- Management | Service industries -- MarketingDDC classification: CIR 658.8 L898s 2007

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Olivares College Tagaytay On Display	CIR	CIR 658.8 L898s 2007 (Browse shelf (Opens below))	1	Available		6438

Includes glossary, and index.

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