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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
Material type:
TextPublication details: New York : McGraw- Hill Companies, Inc., 2007.Edition: 10th editionDescription: xxiv, 790 pages : colored illustrations ; 25 cmISBN: - 9780071106689
- CIR 658.8342 H393 2007
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Olivarez College Tagaytay On Display | CIR | CIR 658.8342 H393 2007 (Browse shelf(Opens below)) | Available | 5524 |
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| CIR 658.822 P455 2005 Basic marketing : a global- managerial approach / | CIR 658.827 B328b 2008 Brand meaning / | CIR 658.8302 M134 2005 Marketing research / | CIR 658.8342 H393 2007 Consumer behavior : building marketing strategy / | CIR 658.83422 P478c 2007 Consumer behavior & marketing strategy / | CIR 658.84 B458t 2003 Top telemarketing techniques / | CIR 658.84 C359 2002 International marketing / |
Includes index.
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