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Basic marketing : a global- managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill Companies, 2005.Edition: 15th editionDescription: xli, 787 pages : black and white illustrations ; 26 cmISBN: - 0072525231
- CIR 658.822 P455 2005
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Olivarez College Tagaytay On Display | CIR | CIR 658.822 P455 2005 (Browse shelf(Opens below)) | Available | 2447 |
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| CIR 658.821 D676s 2007 c.2 Sales management : principles, process and practice / | CIR 658.822 Ar735 2005 Marketing : an introduction / | CIR 658.822 D138 2012 Green marketing management / | CIR 658.822 P455 2005 Basic marketing : a global- managerial approach / | CIR 658.827 B328b 2008 Brand meaning / | CIR 658.8302 M134 2005 Marketing research / | CIR 658.8342 H393 2007 Consumer behavior : building marketing strategy / |
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