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Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublication details: Singapore : Pearson Education, Inc., 2005.Edition: 6th editionDescription: xxvi, 124 pages : black and white illustrations ; 25 cmISBN: - 9812470891
- CIR 658.822 Ar735 2005
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Olivarez College Tagaytay On Display | CIR | CIR 658.822 Ar735 2005 (Browse shelf(Opens below)) | Available | 2784 |
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| CIR 658.816 N149 2002 The strategy and tactics of pricing : a guide to profitable decision making / | CIR 658.821 D676s 2007 c.1 Sales management : principles, process and practice / | CIR 658.821 D676s 2007 c.2 Sales management : principles, process and practice / | CIR 658.822 Ar735 2005 Marketing : an introduction / | CIR 658.822 D138 2012 Green marketing management / | CIR 658.822 P455 2005 Basic marketing : a global- managerial approach / | CIR 658.827 B328b 2008 Brand meaning / |
Includes glossary, and index.
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