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A comprehensive study of marketing channels / Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary.

Contributor(s): Coughlan, Anne T | Anderson, Erin | Stern, Louis W | El-Ansary, Adel IMaterial type: TextTextPublication details: Singapore : Pearson Prentice- Hall Asia Pte, Ltd., 2006Edition: 7th editionDescription: xx, 555 pages : black and white illustrations ; 24 cm., paperbackISBN: 9789810699765Subject(s): Marketing channelsDDC classification: CIR 658.87 C737 2006
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CIR CIR 658.87 C737 2006 (Browse shelf (Opens below)) Available 5338

Includes index.

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