Olivares College Tagaytaty catalog › Details for: Principles of marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /

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Principles of marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.

TextPublication details: New Jersey : Pearson Education South Asia Pte Ltd., 2007Edition: 4th editionDescription: xxv, 662 pages : black and white illustrations ; 25 cmISBN: 9789810698201Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | MarketingDDC classification: CIR 910.460688 Sh559p 2007

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Olivares College Tagaytay On Display	CIR	CIR 910.460688 Sh559p 2007 (Browse shelf (Opens below))	Available		6393

Includes appendix, glossary, and index.

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