Service marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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Material type: Text

TextPublication details: New York : McGraw-Hill , 2006.Edition: 4th editionDescription: xxvii, 708 pages : black and white illustrations ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Olivarez College Tagaytay On Display	CIR	CIR 658.8 Z48 2006 (Browse shelf(Opens below))	1	Available	5339

Includes index.

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