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Service marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: New York : McGraw-Hill , 2006.Edition: 4th editionDescription: xxvii, 708 pages : black and white illustrations ; 26 cmISBN: - 0071253297
- CIR 658.8 Z48 2006
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Olivarez College Tagaytay On Display | CIR | CIR 658.8 Z48 2006 (Browse shelf(Opens below)) | 1 | Available | 5339 |
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| CIR 658.8 P454e 2006 Essentials of marketing : a global-managerial approach / | CIR 658.8 P957 2009 Priciples of marketing : a global perspective / | CIR 658.8 R72d 2016 Distribution management / | CIR 658.8 Z48 2006 Service marketing : integrating customer focus across the firm / | CIR 658.802 C898s 2006 Strategic marketing / | CIR 658.802 K49b 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | CIR 658.81 H465n 1998 The new strategic selling : the unique sales system proven successful by the world's best companies / |
Includes index.
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