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Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius.
Material type:
TextPublication details: New York : McGraw-Hill, 2006.Edition: 8th editionDescription: xiii, 733 pages : colored illustrations ; 28 cm., paperbackISBN: - 9780071116084
- CIR 658.8 M345 2006
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Olivarez College Tagaytay On Display | CIR | CIR 658.8 M345 2006 (Browse shelf(Opens below)) | Available | 5526 |
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| CIR 658.8 L218 2002 Marketing / | CIR 658.8 L898s 2007 Services marketing : people, technology, strategy / | CIR 658.8 L911 2004 Services marketing : a managerial perspective / | CIR 658.8 M345 2006 Marketing / | CIR 658.8 M934 2010 Strategic marketing management : a business process approach / | CIR 658.8 P424 1999 The one to one field book : the complete toolkit for implementing a 1 to 1 marketing program / | CIR 658.8 P441m 2013 Marketing management : knowledge and skills / |
Includes glossary, index.
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