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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublication details: New York : Mc Graw Hill, c2013.Edition: 11th editionDescription: xvii, 796 p. : black and white illustrations ; 26 cmISBN: - 9789814646093
- CIR 658.8 P441m 2013
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Olivarez College Tagaytay On Display | CIR | CIR 658.8 P441m 2013 (Browse shelf(Opens below)) | 1 | Available | 8025 |
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| CIR 658.8 M345 2006 Marketing / | CIR 658.8 M934 2010 Strategic marketing management : a business process approach / | CIR 658.8 P424 1999 The one to one field book : the complete toolkit for implementing a 1 to 1 marketing program / | CIR 658.8 P441m 2013 Marketing management : knowledge and skills / | CIR 658.8 P454e 2006 Essentials of marketing : a global-managerial approach / | CIR 658.8 P957 2009 Priciples of marketing : a global perspective / | CIR 658.8 R72d 2016 Distribution management / |
Includes index.
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