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Marketing strategy : text and cases / O.C Ferrell, Michael Hartline.
Material type:
TextPublication details: Singapore : Cengage Learning, c2015.Edition: 6th editionDescription: xxvi, 587 p. : black and white illustrations ; 25 cmISBN: - 9789814698856
- CIR 658.8 F413m 2015
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Olivarez College Tagaytay On Display | CIR | CIR 658.8 F413m 2015 (Browse shelf(Opens below)) | 1 | Available | 8070 |
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| CIR 658.8 C157 2010 Manager's guide to marketing, advertising, and publicity / | CIR 658.8 C886 2000 International marketing research / | CIR 658.8 D262 2005 Magic numbers for consumer marketing : key measures to evaluate marketing success / | CIR 658.8 F413m 2015 Marketing strategy : text and cases / | CIR 658.8 H339 1999 Harvard business review on brand management. | CIR 658.8 Ia1m 2016 c.2 Marketing management / | CIR 658.8 J42 1998 c.1 Marketing on budget / |
Includes appendix and index.
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