Priciples of marketing : a global perspective / Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver Yau Hon- Ming.
Material type:
TextPublication details: Singapore : Prentice Hall, 2009.Description: xxvii, 670 pages : black and white illustrations ; 25 cmISBN: - 9789810697150
- CIR 658.8 P957 2009
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Olivarez College Tagaytay On Display | CIR | CIR 658.8 P957 2009 (Browse shelf(Opens below)) | Available | 6201 |
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| CIR 658.8 P424 1999 The one to one field book : the complete toolkit for implementing a 1 to 1 marketing program / | CIR 658.8 P441m 2013 Marketing management : knowledge and skills / | CIR 658.8 P454e 2006 Essentials of marketing : a global-managerial approach / | CIR 658.8 P957 2009 Priciples of marketing : a global perspective / | CIR 658.8 R72d 2016 Distribution management / | CIR 658.8 Z48 2006 Service marketing : integrating customer focus across the firm / | CIR 658.802 C898s 2006 Strategic marketing / |
Includes index.
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