Marketing management / Dawn Iacobucci.
Material type:
TextPublication details: Singapore : Cengage Learning, c2016.Description: xiii., 335p. : black and white illustrations ; 25 cmISBN: - 9789814716239
- CIR 658.8 Ia1m 2016
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Olivarez College Tagaytay New Materials Shelf | CIR | CIR 658.8 Ia1m 2016 c.1 (Browse shelf(Opens below)) | 1 | Available | 8026 | |
Books
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Olivarez College Tagaytay On Display | CIR | CIR 658.8 Ia1m 2016 c.2 (Browse shelf(Opens below)) | 2 | Available | 8074 |
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| CIR 658.8 D262 2005 Magic numbers for consumer marketing : key measures to evaluate marketing success / | CIR 658.8 F413m 2015 Marketing strategy : text and cases / | CIR 658.8 H339 1999 Harvard business review on brand management. | CIR 658.8 Ia1m 2016 c.2 Marketing management / | CIR 658.8 J42 1998 c.1 Marketing on budget / | CIR 658.8 J42 1998 c.2 Marketing on budget / | CIR 658.8 K87 2009 Marketing management / |
Includes endnotes and index.
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