Olivares College Tagaytaty catalog › Details for: Fundamentals of marketing for hospitality and tourism

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Fundamentals of marketing for hospitality and tourism Philip Kotler, John T. Bowen, James C. Makens.

By: Kotler, PhilipContributor(s): Bowen, John T | Makens, James cMaterial type: Text

TextPublication details: Singapore : Pearson Education South Asia Pte Ltd., c2006Edition: 4th edDescription: xxiv, 932p. : black and white illustrations ; 25 cmISBN: 9789810699925DDC classification: CIR 647.940688 K874f 2006

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Includes glossary and index.

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