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Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston Burr Ridge : Irwin/McGraw-Hill, 2000.Edition: 8th editionDescription: xxvii, 592 pages : colored illustrations ; 28 cmISBN: - 0072894822
- SHS CIR 658.8 P42e 2000
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Olivarez College Tagaytay On Display | SHS CIR 658.8 P42e 2000 (Browse shelf(Opens below)) | 1 | Available | SH0474 |
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| SHS CIR 658.4092 P31e 2006 8 types of leaders / | SHS CIR 658.4092 T77n 2008 Never give up : how I turned my biggest challenges into success / | SHS CIR 658.421 H673 2008 Entrepreneurship / | SHS CIR 658.8 P42e 2000 Essentials of marketing : a global-managerial approach / | SHS CIR 658.8342 M87c 1993 Consumer behavior / | SHS CIR 658.8342 P44c 1999 Consumer behavior and marketing strategy / | SHS CIR 658.848 C28i 1993 International marketing / |
Includes glossary, and index.
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