Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

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Material type: Text

TextPublication details: Boston Burr Ridge : Irwin/Mc Graw-Hill, 1999.Edition: 5th editionDescription: 545 pages : colored illustrations ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Olivarez College Tagaytay On Display	SHS CIR 658.8342 P44c 1999 (Browse shelf(Opens below))	1	Available	SH0467

Includes glossary, and index.

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