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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublication details: Boston Burr Ridge : Irwin/Mc Graw-Hill, 1999.Edition: 5th editionDescription: 545 pages : colored illustrations ; 26 cmISBN: - 0256261903
- SHS CIR 658.8342 P44c 1999
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Olivarez College Tagaytay On Display | SHS CIR 658.8342 P44c 1999 (Browse shelf(Opens below)) | 1 | Available | SH0467 |
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| SHS CIR 658.421 H673 2008 Entrepreneurship / | SHS CIR 658.8 P42e 2000 Essentials of marketing : a global-managerial approach / | SHS CIR 658.8342 M87c 1993 Consumer behavior / | SHS CIR 658.8342 P44c 1999 Consumer behavior and marketing strategy / | SHS CIR 658.848 C28i 1993 International marketing / | SHS CIR 658.85 D91h 2002 High trust selling : make more money in less time with less stress / | SHS CIR 658.85 F949f 2006 c.2 Fundamentals of selling : customers for life through service / |
Includes glossary, and index.
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