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Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp.
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd., 2019.Edition: 10th EditionDescription: iv, 635 pages : black and white illustrations ; 25 cmISBN: - 9789814846875
- CIR 658.42 An26a 2019
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Olivarez College Tagaytay New Materials Shelf | CIR | CIR 658.42 An26a 2019 (Browse shelf(Opens below)) | 1 | Available | 8980 |
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| CIR 658.403 In891 2019 c.2 An introduction to management science : quantitative approaches to decision making / | CIR 658.403 In891 2019 c.3 An introduction to management science : quantitative approaches to decision making / | CIR 658.4033 Es745 2015 Essentials of business analytics / | CIR 658.42 An26a 2019 Advertising, promotion, and other aspects of integrated marketing communications / | CIR 658.421 K96e 2019 Entrepreneurship : theory, process, and practices / | CIR 658.5 Op26 2019 Operations management with total quality management. | CIR 658.8 I91m 2019 Marketing management / |
Includes index.
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