Principles of marketing : an Asian perspective / Philip Kotler, Gary Armstron, Swee Hoo Ang, Siew Meng Leong, and Chin Tiong Tan with Yonggui Wang
Material type:
TextPublication details: Harlow, England : Pearson Education Limited, 2023Edition: Fifth editionDescription: xxii, 720 pages : color illustrations ; 28 cmISBN: - 9781292721590
- CIR 658.8 K8487 2023
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Olivarez College Tagaytay New Materials Shelf | CIR 658.8 K8487 2023 (Browse shelf(Opens below)) | Available | 9793 |
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| CIR 658.5 Op26 2019 Operations management with total quality management. | CIR 658.8 I91m 2019 Marketing management / | CIR 658.8 Ia1m 2016 c.1 Marketing management / | CIR 658.8 K8487 2023 Principles of marketing : an Asian perspective / | CIR 658.8 P93e 2019 Essentials of marketing management / | CIR 658.816 N13s 2018 The strategy and tactics of pricing : a guide to growing more profitably / | CIR 658.821 J64s 2016 Sales force management : leadership, innovation, technology / |
Includes references
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