Understanding consumer behaviors in buy-now-pay-later short-term financing : An analysis of impulsive buying trends /
Ambojia, Alejie Arvei, Bayan, Jan Rikki May, Baybay, Bernadeth Princes, Braganza, Joy Manalo, Rexidyin
- Vol 3 (1) pages 22-33 : illustrations ;
I. ABSTRACT
Research on impulsive purchase behavior has been extensively studied, focusing on the psychological factors and causes. The rise of technology and social media has significantly influenced social interactions, communication styles, and shopping habits. Buy-now-pay-later (BNPL) options have emerged as a new trend, providing customers more flexibility in managing payments. Social media plays a crucial role in impulsive purchasing, as exposure to advertisements and influencers can trigger impulsive urges. Additionally, short-term financing options like BNPL make impulsive spending more convenient. Psychological theories such as the Reward System and the Justification Theory have been instrumental in explaining impulsive purchasing behavior. The connection between social media pressure, BNPL financing, and impulsive buying behavior remains an area requiring further exploration. A study at Olivarez College Tagaytay examines how social media pressure impacts impulsive buying behavior and BNPL financing, promoting responsible financial decision-making and identifying potential interventions to mitigate associated risks.