Arenas, Kennet Kobe B. <br/><br/>
Proficiency on the use of digital marketing tools among micro and small enterprises (mses) in tagaytay city and silang :   Basis for a proposed digital marketing training design / 
Kennet Kobe B. Arenas, Monina Jane L. Reyes, Karla P. Belardo, Louise Allana B. Bayla 
 - Vol 3 (1) pages 34-48 :  illustrations ; 
<br/><br/> I. ABSTRACT<br/><br/>The world is moving towards innovation, technology, advancement, etc., which are becoming new<br/>trends in digital marketing. This will have various advantages, such as sales being less timeconsuming, easy to interact with, financially accessible, and cost-efficient (Alyahya M et al.,<br/>2020). Digital marketing is all about the use of technology to market the products and services of<br/>a business to consumers, such as email marketing, mobile marketing, social media marketing,<br/>search engine optimization (SEO), pay-per-click (PPC), and online advertising. The researcher<br/>wants to know the level of proficiency in digital marketing tools of micro and small enterprises<br/>since most of the literature only focuses on the utilization of digital marketing tools rather than on<br/>proficiency in using digital marketing tools. A purposive sampling of 125 respondents among<br/>micro and small enterprises was gathered, taking into consideration the selection criteria. The<br/>respondents, the micro and small enterprise owners and managers around Tagaytay City and Silang<br/>were asked to answer a survey questionnaire about their proficiency in digital marketing tools. In<br/>general, the respondents have a high level of proficiency in using digital marketing tools. However,<br/>the respondents could be more proficient in using search engine optimization (SEO) and pay-perclick (PPC). Results suggested addressing the current deficit in the level of proficiency in using<br/>search engine optimization (SEO) and pay-per-click (PPC) by enrolling in a free training program<br/>available at HubSpot, Coursera, Facebook Blueprint, Udemy, Simplilearn, WordStream, Digital<br/>Marketing Institute, and Asian Institute of Management. They offer different training programs<br/>about search engine optimization and pay-per-click to enhance their proficiency in using search<br/>engine optimization and pay-per-click. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital Marketing Tool<br/>Online Advertising<br/>Micro and Small Enterprises<br/>Digital Marketing Training Plan<br/>Business Owners.