TY - BOOK AU - Aquino, Ryelle Anne AU - Gamboa, Sharry Babe AU - Gamboa, Allen Brix AU - Sabile, Jed Walter AU - Venzon, April Kaye TI - The impact of sustaining safety seal in Tagaytay Country Hotel: A single case study SN - 1908-3165 KW - Safety seal KW - Tourism KW - Hotel KW - Coping Strategie N1 - I. ABSTRACT Tourism helps a country's overall growth, brand value, image, and identity. The Department of Tourism has established recommendations for accommodation establishments that reflect the "new normal" in response to the widespread spread of the coronavirus disease 2019 (Covid-19). The Safety Seal Certification is a voluntary certification program that certifies that a business complies with the government's minimal public health criteria which uses or integrates its contact tracing with StaySafe.ph. Throughout this view, the researchers determined the Impacts of Sustaining the Safety Seal in Tagaytay Country Hotel. It sought answers to the following questions (1) how does Tagaytay Country Hotel sustain their safety seal? (2) What is the impact of sustaining a safety seal in terms of (a) Finance, (b) Operations, (c) Human Resource Development (3) What are the challenges faced by Tagaytay Country Hotel in sustaining their Safety seal? (4) How does Tagaytay Country Hotel cope with their challenges (5) what continuous quality improvement plan can be proposed based on the findings of the study? The researchers used non-probability sampling - purposive sampling. Non-probability sampling is a sampling approach in which the possibility of any person being selected for a sample cannot be calculated. The instruments used are in-depth interview, observation, and document analysis with informed consent. The in-depth interview, observation, and document analysis identified the coping strategies of Tagaytay Country Hotel while sustaining the Safety Seal amidst the new normal. The researcher utilized a set of survey questionnaires to obtain relevant information. The questionnaires were administered during scheduled interviews, with questions asked by the interviewer and answered by the participants. Based on the results, all participants identified themselves with the "Impacts of Sustaining the Safety Seal in Tagaytay Country Hotel" and shared their coping strategies in implementing new normal policies in accordance with DOH rules and regulations. The study discovered a significant linear relationship between sustaining the safety seal in the hotel and the strategies employed to adapt to the new normal. The COVID-19 pandemic was a significant concern for both the hotel's guests and employees. As a result, the study proposes a health awareness program to increase awareness of new policies and procedures that align with the new normal and assess the impacts of sustaining the safety seal in Tagaytay Country Hotel ER -