Customer satisfaction on food quality on selected fast food chain survey /
Jeunessa Marie M. Fresado, Joshua N. Agang – ang, Christian Kyle Caparas, Rowell R. Rupido, Neel Louis S. Villanueva
- Vol 4 (1) pages 116-134 : illustrations ;
I. ABSTRACT
In a cross-sectional study conducted in Tagaytay City, the focus was on the satisfaction of students from Olivarez College Tagaytay with the food offered in fast-food chains. The main goal was to determine whether the food quality had changed and to determine customer satisfaction. The researchers asked 317 people to take an online survey about the taste, appearance, freshness, safety, health benefits, and cost of the foods. The results showed different opinions on food quality. However, regardless of age or fast-food chain, respondents expected similar quality. This means that even though different people visit Tagaytay City, they have the exact expectations of fast food quality. This finding is significant for fast-food companies. Making food healthier and safer could make customers happier. The study points out what customers find necessary when choosing fastfood chains. This information can help businesses improve their service and meet customer satisfaction. The study shows that good food quality is crucial for customer satisfaction at fastfood chains. Focusing on making food healthier and safer can help meet customers' satisfaction. This study gives more insight into what people want from fast food and advises companies on making their customers more satisfied and loyal
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Customer satisfaction Food quality in fast food Tagaytay City Olivarez College students taste safety price diverse preferences consumer expectations Food healthiness and safety improvement