TY  - BOOK
AU  - Fresado, Jeunessa Marie M. 
AU  -  Agang – ang, Joshua N.
AU  - Caparas, Christian Kyle 
AU  - Rupido, Rowell R. 
AU  - Villanueva, Neel Louis S. 
TI  - Customer satisfaction on food quality on selected fast food chain survey
SN  - 1908-3165
KW  -  Customer satisfaction
KW  - Food quality in fast food
KW  -  Tagaytay City
KW  -  Olivarez College students
KW  - taste
KW  - safety
KW  - price
KW  -  diverse preferences
KW  - consumer expectations
KW  - Food healthiness and safety improvement
N1  - I. ABSTRACT

In a cross-sectional study conducted in Tagaytay City, the focus was on the satisfaction of students
from Olivarez College Tagaytay with the food offered in fast-food chains. The main goal was to
determine whether the food quality had changed and to determine customer satisfaction. The
researchers asked 317 people to take an online survey about the taste, appearance, freshness, safety,
health benefits, and cost of the foods. The results showed different opinions on food quality.
However, regardless of age or fast-food chain, respondents expected similar quality. This means
that even though different people visit Tagaytay City, they have the exact expectations of fast food
quality. This finding is significant for fast-food companies. Making food healthier and safer could
make customers happier. The study points out what customers find necessary when choosing fastfood chains. This information can help businesses improve their service and meet customer
satisfaction. The study shows that good food quality is crucial for customer satisfaction at fastfood chains. Focusing on making food healthier and safer can help meet customers' satisfaction.
This study gives more insight into what people want from fast food and advises companies on
making their customers more satisfied and loyal
ER  -