Harvard business review on brand management. 

 - Boston :  Harvard Business School Press,  1999. 
 - v, 204 pages :  black and white illustrations ;  21 cm.,  paperback. 
 - (The Harvard business review paperback series) .
<br/><br/> Includes index, and glossary. 
<br/><br/><label>ISBN: </label>1578511445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>CIR 658.8 H339 1999