Keegan, Warren J. Global marketing / Warren J. Keegan, Mark C. Green. - 3rd edition. - Pearson : Pearson Education South Asia, 2004. - xix, 666 pages : black and white illustrations ; 25 cm., paperback. Includes index. ISBN: 0131224530 Subjects--Topical Terms: Export marketing. Dewey Class. No.: CIR 658.8 K26 2004