Albarran, Alan B. <br/><br/>
Management of electronic media / 
Albarran, Alan B. 
 - Belmont , California :  Wadsworth Publishing Company,  1997. 
 - xix, 319 p. :  black and white illustrations ;  23 cm. 
<br/><br/> Includes references and index. 
<br/><br/><label>ISBN: </label>9814057096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.
<br/><br/><label>Dewey Class. No.: </label>CIR 384.54 Al327 1997