TY  - BOOK
AU  - Albarran, Alan B.
TI  - Management of electronic media
SN  - 9814057096
U1  - CIR 384.54 Al327 1997 
PY  - 1997///
CY  - Belmont , California
PB  - Wadsworth Publishing Company
KW  - Mass media
KW  - Management
N1  - Includes references and index
ER  -