Product testing consumers for research guidance : special consumer group / Louise S. Wu, and Ayn D. Gelinas, editors. - Philadelphia : ASTM Publication, - 95 p. : black and white illustrations ; 23 cm.

Includes index.

0803114796


New products--Congresses.
Commercial products--Testing.--Congresses.
Marketing research-- Congresses.

CIR 607.2 P94 1992