Cases on marketing management in the Philippine setting / 
editor, Ben Paul B. Gutierrez. 
 - Diliman, Quezon City,  Philippines :  The University of the Philippines Press,  2002. 
 - xiv, 411 p. :  black and white illustrations ;  23 cm.,  paperback. 
<br/><br/><label>ISBN: </label>9715423671 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.--Philippine <br/> Marketing--Philippines.<br/>Case study--Philippines.
<br/><br/><label>Dewey Class. No.: </label>FIL 658.8 C338 2002