Marketing management :  an Asian perspective / 
Philip Kotler, Kevil Lane Keller, Swee Hoon Ang, Siew Meng Leong,Ching Tiong Tan. 
 - 5th edition. 
 - Jurong Singapore :  Pearson Education, Inc.,  c2009. 
 - xxxii, 750 pages :  black and white illustrations ;  25 cm. 
<br/><br/> Includes appendix, glossary, and index. 
<br/><br/><label>ISBN: </label>9789810697143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Marketing --Case studies--Asia.
<br/><br/><label>Dewey Class. No.: </label>CIR 685 M345 2009