TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
AU  - Swee Hoon Ang.
AU  - Siew Meng Leong.
AU  - Chin Tiong Tan.
TI  - Marketing management: an Asian perspective 
SN  - 9789810697143
U1  - CIR 685 M345 2009 
PY  - 2009///
CY  - Jurong Singapore
PB  - Pearson Education, Inc.
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Asia
N1  - Includes appendix, glossary, and index
ER  -