Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - 3rd edition. 
 - Singapore :  Prentice Hall,  c2003. 
 - xvii, 893 pages :  black and white illustrations ;  26 cm. 
<br/><br/> Includes glossary, and index. 
<br/><br/><label>ISBN: </label>9812470522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Tourism.
<br/><br/><label>Dewey Class. No.: </label>CIR 647.940688 K87m 2003