TY  - BOOK
AU  - Kotler, Philip.
AU  - Bowen, John.
AU  - Makens, James.
TI  - Marketing for hospitality and tourism
SN  - 9812470522
U1  - CIR 647.940688 K87m 2003 
PY  - 2003///
CY  - Singapore
PB  - Prentice Hall
KW  - Advertising
KW  - Tourism
N1  - Includes glossary, and index
ER  -